Part 1: Rebels with a cause “If you have a body, you are an athlete.” -Bill Bowerman It was 2006, we were two University students and washed up ex-athletes, Cam Cassidy and I had found [...]

We discussed fitness last week. The CFO way is to ensure that we are training people to become athletes of fitness, we believe everyone has the ability to tap into and find their true potential [...]

What is Fitness? Instagram persona’s, models, and actors. We perceive people who look good to be in our definition of “fit.” What’s more is we have been told that this is what looks good through [...]

The open to many of us is viewed as a competition. This is its intention, the first stage of the competition of crowning the fittest on earth. Many people enter the open to see where [...]

“Happiness can be dangerous. It dulls the senses.”Phil Knight Happiness is a very discussed topic, and it tends to get thrown around as if it’s a mental state to be in, when the truth is [...]

To many CrossFit is a General Physical Preparedness program, a way to be ready for anything at all times, if this is our goal then training programs become irrelevant, the work can be random. However, [...]